A furious mum claims her nine-year-old daughter was left bald after a celebrity-backed shampoo caused her long, red hair to fall out.
Miriam Lawrence says her daughter, Eliana, was bu|lied so much she had to be home-schooled after her ‘beautiful’ locks dropped out.
She says the little girl used Wen Cleansing Condition – a product which was endorsed by American actress Brooke Shields – to wash her hair three times.
Each time, the youngster’s hair reportedly ‘fell out in chunks’, leaving her family fearing she may be suffering from a serious medical problem.
By the end of the third time, she was ‘essentially bald’, Miriam claims.
Eliana, from Colorado, US, was apparently bu||ied by her classmates and left terr!fied she had c*ncer after suffering from the dramat!c hair loss.
The little girl begged her mum for a wig as a present for her 10th birthday.
Two years later, she is now 11 years old – but only some of her hair has grown back, covering roughly 70 per cent of her scalp.
The Food and Dr*g Administration (FDA) issued a safety warning for Wen products earlier this year after more than 20,000 similar complains were made.
However, much to Miriam’s dismay, the agency doesn’t have the authority to recall the product altogether.
Eliana has now become the face of cosmetic safety reform.
Last week, her impassioned mum visited the capitol where she spoke to politicians about the new plans to give the FDA that power.
Miriam said: “The last two years were heart-breaking.
“We didn’t know if she would ever regrow her hair again and whether she will make a full recovery is not certain, she still has significant bald spots.
“Thankfully Eliana is doing much better, and she’s back at school now.”
Eliana started using Chaz Dean’s Wen Cleansing Conditioner – given to her by her grandma and endorsed by a number of A-listers – in 2014.
Miriam said: “I had never heard of the product before but my mum said it was natural, gentle, and better for the hair.
“Based on their advertising, she thought it would be a good product, especially for a child.
“It boasted of all natural ingredients, no har$h chemicals.”
However, the mum said she was puzzled to find chunks of her daughter’s hair falling out just two days after the first wash.
She said: “When she came home from school I immediately noticed she had loose hair all over her clothes and her hair was matted.
“I never saw her hair in this condition before. At swimming Eliana left a trail of hair behind her all over the pool.
“In the locker room shower, I combed out what appeared to be a third of Eliana’s beautiful strawberry blonde hair.
“She was terr!fied at the sight of all that hair and asked me seriously if she had c*ncer.
“The next time I used Wen to cleanse her hair, her hair fell out in chunks in my hands.”
Alarmed by her daughter’s hair loss, Miriam took her to medics.
She said: “I still didn’t connect the hair loss to the product.
“We feared she might have a serious medical problem.
“The last time we used Wen nearly all of her remaining hair literally slipped off her head instantly on contact with the product.
“She was left essentially bald. It became obvious what caused the hair loss, but it was too late.
“She lost every hair on her body; even her eyebrows and eyelashes.”
Due to the hair loss, Eliana reportedly became v!ctim to bu|lies at school.
The teasing become so bad that her mum pulled her out of school the following year to home-school her instead.
In 2015, Miriam learned of a class action lawsuit against the makers of Wen, with more than 200 people suing the company.
Now, she is championing the proposed Personal Care and Cosmetic Safety bill that will give industry regulates more authority.
Miriam said: “I realised Eliana was not alone. That night I read several similar stories on the Internet from former users of this product and I would find thousands more.
“Many of us filed reports with the FDA. We thought this would help get the product recalled.
“Little did we know the FDA does not have that authority.
“I later found out the makers of Wen had documented tens of thousands complaints of hair loss from this product.
“Even when the many lawsuits are settled, this product will still be on the market continuing to harm more consumers some suffering permanent damage.
“I was shocked to learn that the FDA has no authority to recall personal care products.
“Every day that goes by might see hundreds or thousands of new victims from this product alone because the FDA has limited authority to do anything about it.”
Wen representatives have said its products are safe and that the company is working with federal regulators, AJC.com reports.
A spokesperson for Guthy-Renker, which distributes Wen products, told Mirror Online: “The WEN by Chaz Dean family cares deeply about everyone’s hair health. We encourage people inquiring about hair issues to seek qualified medical assistance because it is a complex topic.
“We know there is a lot of incomplete and confusing information out there.
“WEN by Chaz Dean Cleansing Conditioners are safe to apply to the hair and scalp. Millions of bottles have been sold over the last 16 years, which we believe is testament to the quality of the product.
“There is no evidence that WEN products cause hair loss, and the ingredients and formulations meet or exceed all recommended safety and quality standards set by the industry.
“We stand behind them. We have consistently cooperated with the FDA and intend to continue to do so. We love our brand and our customers.”
In August, the FDA issued a safety alert on Wen products.
In response to similar allegations last year, a Wen spokesperson stated that no specific cause for the hair loss has emerged.
“We take great pride in the quality of our products and believe every product meets our high standards.
“We want all of our customers to have positive experiences with our products, and we encourage any customer with any questions to contact us.
“Importantly, there is no scientific evidence whatsoever to support any claim that our hair care products caused anyone to lose their hair.
“There are many reasons why individuals may lose their hair, all unrelated to WEN hair care products. We will vigorously contest the al|egations made against our products.”